BANGKOK: The requirement for employees to be present in the office is disappearing, which means that the growing trend towards “workstations” and the increase in the number of digital nomads should allow Thailand’s tourism industry to rebound faster.
Photo: Bangkok Post.
MBO Partners’ State of Independence report shows that there were 15.5 million digital nomads in 2021. This figure represents a 42% increase from 10.9 million in 2020, reports the Bangkok Post.
Taking advantage of the changing work culture, the Thai government recently approved an economic stimulus and investment promotion plan.
These incentives target highly qualified foreign professionals and new digital nomads for five years.
Thailand Tourism Authority Governor Yuthasak Supasorn said many cities in Thailand are considered preferred work destinations due to their low cost of living and natural attractions.
Mr. Yuthasak advised tourism operators and the hospitality industry to prepare for an increase in demand for long-term stays and 3-9 month vehicle rentals.
In 2022, companies will prioritize positions that allow them to maintain a remote working model while simultaneously adding value in areas that generate profits faster than others, such as roles in digital marketing, said the Confederation of Thai Trade and Industry Employers (EconThai). .
“Professionals in this field don’t need to come to the office, but they can help businesses attract new customers online to meet sales goals and can also go out to meet existing partners face-to-face and maintain. good relations, ”said EconThai. vice-president Tanit Sorat.
Mr Tanit said the second type of occupation in high demand will be IT-related positions, as they can access people’s computers virtually with permission to offer their support, solutions and services.
Other highly skilled positions include those in the manufacturing sector, such as production engineers and quality control inspectors, he said.
According to Mr. Tanit, the professions considered “less hot” on the future labor market are accountants, customer assistants and administrative assistants.
The decrease in demand and the importance of these roles are attributed to advances in technology and software that can automate much of their work, he said.